In a competitive business environment, it’s critical not to overlook any factors that can influence the bottom line. But here’s one your accountant is likely to miss: Sloppy work uniforms.
Uniforms that are soiled, ripped or showing their age can create the wrong impression about your company. While you may look at your workforce and see nothing but talent, your clients may have a different takeaway.
A sloppy appearance can create an impression that the work is sloppy too. When a high-end auto body shop in Southern California realized that its uniforms had led some potential clients to drive away rather than leave their Lamborghinis, Ferraris and other expensive cars in the hands of employees in grimy uniforms, they did the math and calculated that their work uniforms were costing them as much as $40,000 a year in lost business.
High-quality, durable work uniforms can enhance the look of your staff, no matter how dirty the job.
Work Uniforms that Project a Positive Image
Long lasting business relationships require paying attention to the whole customer experience – starting with the first look. Your prospects are forming judgments even before you have a chance to impress them with your expertise and knowledge.
First impressions are formed in less than 10 seconds. Make those seconds count.
How Do Your Work Uniforms Look to Your Customers?
Consider the image your company is conveying.
- How many times a day does a potential customer see one of your employees?
- How do your uniforms fit in with your overall marketing effort?
- Do your uniforms reflect the same attention to detail that you put into your logo or the sign over your door?
- Do your uniforms look crisp and fresh?
Is it Time to Update Your Work Uniforms?
Once you’ve given your work uniforms a good hard look, you may find it is time for a change. Your choice of a work uniform – and a work uniform service – reflects the value that you place on your customers’ experience. Choose right and watch as your customers’ confidence and your profits begin to grow. High-quality work uniforms backed up by customer service you can trust is an investment in customer relationships and the bottom line.
The experts at Budget Uniform can help you find the right look for your company. Ask about our durable, cost-effective uniforms and meticulous processes of inspection, repair and replacement. Our clients never have to worry about the impression they make on their clients.
Family-owned and operated since 1959, Budget prides itself on its customer-first policies. Click here to learn more about the transformative effect the right work uniforms can have on your business.