We began when cars were big and fins were bigger. When Alaska and Hawaii had just become states. We took to the boulevards of Southern California just as Ben Hur raced his chariot across the silver screen and pantyhose and microchips were first introduced to the world. We are, in fact, the same age as Barbie and, like her, we've changed with the times.

Back in the '50s, folks were proud of their brand new home washers and dryers and prouder of how clean those machines got their clothes. Yet, even then, we got clothes a lot cleaner than people did at home. Now, though, half a century later, three generations of our family have turned the concept of "clean" into both a science and an art - keeping you and your work clothes looking great without harming the environment. That's important to us.

So whenever we can, we implement technology and processes that minimize pollution, eliminate waste, and offer solutions that make sense - ecologically and financially.

Why? It's simple. We're a family business. We care about what happens to ourselves and our customers so, frankly, we have to be better. We don't just promise service, we deliver what we promise and adapt to the needs of our customers. For our family, it's personal. For our customers, it's personal attention.

So we're glad that our competitors are huge and impersonal. We don't want to be the biggest. Just the best.

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